Content is Currency: Leveraging Media Platforms for Business and Social Impact in the Latino Community.
Saturday, January 31 at 5:00 PM
In today’s attention economy, content isn’t just marketing—it’s leverage. This dynamic panel brings together leaders from across podcasting, print, television, radio, and consumer trust to unpack how Latino-focused storytelling turns visibility into real-world influence.
Experience Description
In this timely and high-impact panel, attendees will hear directly from leaders representing Cruz Productions Inc., Revista Binacional, KSDY, NADI Marketing, and other experts across radio, television, print, podcasting, and social media. Together, these media professionals will pull back the curtain on how different platforms actually operate behind the scenes—and how visibility is truly earned, amplified, and sustained within the Latino community.
Rather than focusing on theory or trends alone, the conversation will center on real-world media dynamics: how stories are selected, how trust and credibility are built with audiences, and how businesses, nonprofits, and community leaders can strategically position themselves to be seen, heard, and remembered. Panelists will share candid insights into what media outlets look for, how to approach opportunities authentically, and how Latino-focused storytelling can translate into tangible business growth and social impact.
The panel will also explore the evolving media landscape—from earned and owned media to paid exposure—helping attendees understand the costs, commitments, and tradeoffs involved in each platform. Participants will gain clarity on how to align content with mission, audience, and goals, ensuring that time and resources invested in media result in measurable outcomes, not just impressions.
Designed for entrepreneurs, marketers, nonprofit leaders, and community advocates, this conversation empowers attendees to move beyond chasing attention and instead leverage content intentionally—turning media presence into a form of currency that builds authority, strengthens community trust, and fuels long-term impact within the Latino business and social ecosystem.
Key Takeaways
Attendees will walk away with:
A clear understanding of which platforms drive awareness, credibility, and action
Practical insights on what to say “yes” to—and what to skip when opportunities arise
Real examples of how Latino voices and stories gain traction across multiple channels
Guidance on building trust, authority, and impact in your local and regional community
A clear breakdown of media costs—free to paid—and how to measure impact and ROI to decide when exposure is worth it.
Whether you’re an entrepreneur, marketer, nonprofit leader, or creative professional, this conversation will help you stop chasing attention—and start converting content into currency that fuels growth and meaningful social impact.
Presenters
Gina Dewar
Gina Dewar is a graduate from Universidad Autónoma de Baja California UABC (Mexicali, BC) with a bachelor’s degree in business administration. She serves as the Chief Editor for La Revista Binacional. She has a vast experience in writing for La Vox, other print media in both Mexico and USA, as well as a personal blog for the last eleven years. Her background in real estate and manufacturing companies gives her the opportunity to include binational and bicultural knowledge towards the content of the platform. In her current role, she oversees all content and editorial direction for the magazine, as well as representing the publication externally, attending industry events and building relationships with key people of the community enhancing the brand.
Rafael Garcia
Rafael Garcia is a highly accomplished media sales executive with over 25 years of experience in the industry. He has held key roles at Univision, Telemundo, and most recently consulted for Fox Deportes and the city of Tijuana, Baja California. In addition to his vast industry knowledge, Mr. Garcia’s extensive network of contacts has become an asset in creating opportunities. An effective communicator and leader, Rafael Garcia is driven by his passion for helping others achieve success. He plays a crucial role in driving revenue growth for the company and building strong relationships with clients.
Edgar Gallego
Is a versatile communicator and multimedia journalist with over 15 years of experience in the U.S.-Mexico border region. Holding a degree in Communication Sciences, he has built a distinguished career as a TV anchor, radio host, and reporter for major networks such as Televisa, KSDY News (San Diego), Canal 66 (Mexicali) and Canal 33 (Tijuana). His expertise ranges from hard-hitting investigative reporting and breaking news to hosting high-profile entertainment programs and covering international events like the Academy Awards and the Coachella Festival. Recognized for his leadership and community impact, Édgar was named a "2024 LGBTQ+ Leader of Influence" in San Diego. Currently, he leverages his multimedia skills through digital content creation, commercial voice-over for top-tier brands, and high-impact bilingual journalism.
Andy Cruz
Andy has over 20 years of experience helping professionals and businesses tell their stories through video, branding, and content, with a strong focus on building trust and long-term relationships. With a background in mortgage and branding, he combines creative vision with business insight to turn complex ideas into clear, impactful media.
A longtime resident of Chula Vista, Andy is a family man, deeply connected to his community, and guided by values of integrity and service. Outside of work, he enjoys hands-on projects, learning, and the simple goal of one day owning a ranch where he can ride freely.
Erika Rodriguez
Founded on the principle that business should be a force for good, Nadi Marketing partners with clients who are redefining their industries. Their portfolio features sustainability leaders such as The Mighty Bin and Scisters Salon—San Diego’s first zero-waste grocery store and hair salon, respectively—as well as impactful nonprofits like Zero Waste San Diego and Birthline of San Diego. This commitment to impact is backed by action; as a 1% for the Planet member, Nadi Marketing has donated more than $15,000 to environmental nonprofits since February 2021, proving that profit and purpose can thrive together. Beyond client services, Nadi Marketing focuses on building a more inclusive and sustainable San Diego through dedicated community initiatives. The annual San Diego Climate Week (October 1–8), is a week-long mobilization for local environmental solutions. Another initiative is co-founding Tidal Pages, an essential resource and directory for BIPOC-owned businesses across San Diego. Through these efforts, Nadi Marketing continues to empower the voices and businesses that are shaping a more equitable and regenerative future.
